National Brand – A mark of quality and competitiveness
The announcement ceremony was organized by the Ministry of Industry and Trade, with the attendance of Politburo Member and Prime Minister Le Minh Hung; Member of the Party Central Committee and Minister of Industry and Trade Le Manh Hung; Member of the Party Central Committee, Deputy Head of the Central Propaganda Department, Chairman of the Vietnam Journalists Association, and Editor-in-Chief of Nhan Dan Newspaper Le Quoc Minh; Deputy Minister of Industry and Trade Luong Hoang Thai, along with leaders of Central and local departments, ministries, sectors, and representatives of the business community.
With the theme “The Flow of Vietnamese Brands”, this year’s program honors 499 products and services of 227 enterprises. Over 23 years of establishment and development, the Vietnam National Brand Program has increasingly affirmed its role in promoting corporate branding, enhancing product value, and boosting the competitiveness of the economy.
Delivering a directing speech at the ceremony, Prime Minister Le Minh Hung acknowledged the contributions of the business community with National Brand products to the economy. In 2025 alone, the honored enterprises generated a total revenue of over VND 2.5 quadrillion, contributed over VND 133 trillion to the state budget, and created stable jobs for more than 760 thousand workers.
The Prime Minister simultaneously emphasized the requirement for businesses to continue making substantial investments in science and technology, innovation, and digital transformation; improve productivity, increase domestic value, and proactively conquer international markets. Accordingly, the National Brand title is not the final destination but should serve as a driving force for businesses to continuously innovate, elevate quality, and affirm their position in the global value chain.
Speaking at the ceremony, Minister of Industry and Trade Le Manh Hung stated that the number of enterprises with products achieving the Vietnam National Brand has increased more than 7 times, from 30 enterprises in 2008 to 227 enterprises in the 2026 selection period. Among them, 14 enterprises have continuously maintained the title through all 10 selection periods, demonstrating that brand prestige is built not only by product quality but also by the capacity to maintain trust in the market.
The 2026 selection period continues to be based on three core values: Quality – Innovation – Pioneering Capacity. Notably, the weight for innovation was raised from 18% to 30% of the total score, while greater attention was given to research and development (R&D) capacity, application of science and technology, digital transformation, green transition, and intellectual property protection. These adjustments reflect the increasingly high requirements for businesses in enhancing internal capacity, creating added value, and developing brands sustainably.
Viglacera – Brand strength built from real value
According to Decision No. 2136/QD-BCT dated August 29, 2026 of the Ministry of Industry and Trade, Viglacera’s key products continue to be recognized as Vietnam National Brands in 2026, spanning multiple sectors including sanitary ware such as ceramic sanitary fixtures and faucets; ceramic tiles; autoclaved aerated concrete (AAC); building glass; and industrial park real estate.
Maintaining the title through 8 consecutive selection periods is an acknowledgment of Viglacera’s investment, development, and competitiveness enhancement process. Over more than half a century of establishment and growth, the Corporation has gradually developed a diverse ecosystem, combining building materials and industrial park real estate, meeting the increasingly high demands of the market, and contributing to the development of Vietnam’s construction and industrial sectors.
In the field of building materials, Viglacera focuses on technological investment, production process improvement, quality enhancement, and product diversification. From ceramic tiles and sanitary ware to building glass and new-generation building materials, product lines are developed toward increasing usage value, enhancing synchronicity, and meeting the increasingly high requirements for quality, functionality, and aesthetics of modern constructions.
Parallel with the building materials sector, Viglacera continues to promote its strengths in industrial park infrastructure development, aiming at green, smart models capable of meeting the requirements of high-tech manufacturing industries. The combination of building material supply capacity and industrial infrastructure development experience creates a foundation for the Corporation to leverage its ecosystem advantages, expand cooperation opportunities, and enhance brand value in the market.
Innovation and green transition – The driving force for a new development stage
In a market context that increasingly values resource efficiency, energy saving, and environmental responsibility, Viglacera identifies technological innovation and sustainable development as crucial orientations in its long-term strategy. The Corporation focuses on developing environmentally friendly material lines, energy-saving glass, and industrial park infrastructure solutions following a green and smart orientation.
This orientation not only contributes to improving product quality and value but also meets the green transition trend in the construction and industrial sectors. Investing in technology, improving processes, and gradually increasing resource efficiency provide a basis for Viglacera to boost its competitiveness and adapt to new standards in domestic and international markets.
In its brand development strategy, Viglacera also emphasizes the connection between product quality, pioneering capacity, and corporate social responsibility. These are elements with long-term significance in building trust with customers, partners, and investors, while concurrently consolidating the brand’s position in the market.
Continuing the journey of elevating Vietnamese brands
Being recognized as a Vietnam National Brand for the 8th consecutive time is a meaningful milestone in Viglacera’s development journey, while affirming the consistency in its orientation of taking quality as the foundation, innovation as the driving force, and sustainable development as the long-term goal.
In the context where the National Brand Program is increasingly raising criteria for technology, innovation, and green standards, the title also sets a requirement for Viglacera to continue perfecting its production capacity, improving governance quality, and increasing value for its products and services.
With a foundation of experience, a diverse ecosystem, and a long-term development orientation, Viglacera continues to be steadfast on the journey of enhancing competitiveness, expanding markets, and bringing Vietnamese-branded products and solutions closer to domestic and international customers. Thereby, the Corporation contributes to affirming the position of Vietnamese enterprises in the fields of building materials and industrial park real estate, accompanying the development of the economy and elevating Vietnamese brands in the international arena.
