On August 15, in Hanoi, Brand Finance – the world’s leading organization in brand valuation officially announced the list of Top 100 Most Valuable Brands in Vietnam 2023.
According to the announcement, GELEX has a brand value of 96 million USD, the Brand Rating Index is rated BBB, the Brand Strength Index is scored 47 points by Brand Finance and ranks in the Position of 50/100 Most Valuable Brands in Vietnam 2023.
GELEX Group’s representative received the certificate at the Announcement Ceremony
In addition, the TOP 100 Most Valuable Brands in Vietnam in 2023 also has the presence of Viglacera – a member unit of GELEX Group, with a brand value of 64 million USD and ranks 63/100 Most Valuable Brands in Vietnam 2023.
According to Brand Finance, the TOP 100 Most Valuable Brands in Vietnam 2023 are evaluated and ranked based on the actual business situation of enterprises with the main pillars: Brand strength index, brand impact in the field, business results and future growth forecasts.
In addition to determining brand value, Brand Finance also identifies the relative strength of brands through a balanced scorecard that includes metrics evaluating marketing investment activities, shareholder equity and business performance, and ISO 20671 compliance.
Viglacera’s representative received the certificate at the Announcement Ceremony
Currently, GELEX is an investment group operating under the holdings model, owning prestigious and long-standing brands such as VIGLACERA, CADIVI, THIBIDI, HEM, EMIC, CFT, MEE, SONG DA WATER…, pursuing the goal of sustainable and effective development goals.
Viglacera is known as the leading manufacturer of construction materials and real estate in Vietnam.
Being in Brand Finance’s list of TOP 100 Most Valuable Brands in Vietnam is the measure affirming the internal strength and position of GELEX and Viglacera in the business community in Vietnam.
Brand Finance is a global consulting company headquartered in London founded in 1996, UK and currently has offices in more than 20 countries around the world. Brand Finance is a reputable company and has been trusted by many companies and organizations around the world in the field of brand valuation and brand management. The company has been honored as one of the world’s leading brand consulting firms by prestigious magazines and organizations such as the Financial Times, Forbes and The Economist.